Marketing Officer

Location Central Region
Discipline: Accounting & Professional Services, Marketing & Public Relations
Job type: Full Time
Salary: €32,000 - €35,000
Job ref: 854
Published: about 14 hours ago
AIMS International Malta is assisting our client who is seeking a Marketing Officer.
 

Responsibilities

  • Develop and implement the firm’s annual marketing and business development plan

  • Identify growth opportunities and coordinate marketing strategies for key practice areas

  • Track ROI and performance of marketing initiatives and report directly to leadership

  • Maintain and evolve the firm’s visual and messaging identity across all channels

  • Create marketing collateral such as brochures, pitch decks, profiles, and internal templates

  • Draft and distribute newsletters, legal insights, press releases, and internal announcements

  • Oversee the firm’s website, including content updates, SEO, user experience, and analytics

  • Manage social media channels and develop campaigns that build audience engagement

  • Coordinate digital advertising and content strategy where relevant

  • Support partners and fee earners with client presentations, proposals, and RFPs

  • Maintain and leverage CRM data to support client targeting and email campaigns

  • Identify awards, rankings, and speaking opportunities, and manage directory submissions (e.g., Chambers, Legal 500)

  • Manage the firm’s membership in international networks (e.g., WSG, IBA, IFG) to maximize investments.

  • Plan and manage firm-hosted seminars, webinars, and client events

  • Support lawyers’ participation in industry events, conferences, and sponsorships

  • Develop post-event follow-up and business development tracking processes

  • Prepare regular updates to the Managing Partner on marketing activity, priorities, and results

  • Manage relationships with external vendors (graphic designers, web developers, PR agencies)

  • Maintain a consistent schedule and workflow for all ongoing marketing initiatives


Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field

  • 3-4 years of experience in a marketing role.

  • Strong writing and editing skills with ability to draft high-quality content independently

  • Proficiency in Microsoft Office Suite, Canva or Adobe Creative Suite, WordPress (or other CMS), and social media tools

  • Familiarity with CRM systems (e.g., InterAction, Salesforce) and email marketing platforms (e.g., Mailchimp)

  • Knowledge of legal directories and rankings submissions (Chambers, Legal 500) (preferred)

  • Understanding of B2B professional services marketing strategy and trends (preferred)