Responsibilities:
- Develop, execute, and optimize digital marketing campaigns across search and social platforms.
- Manage Google Ads campaigns: search, display, remarketing, and performance reporting.
- Oversee META (Facebook & Instagram) advertising, including strategy, targeting, budgeting, creative placement, and analytics.
- Monitor and analyze digital performance metrics using Google Analytics, providing insights and actionable recommendations.
- Track campaign performance against KPIs and prepare monthly reports for stakeholders.
- Stay current with digital marketing trends, platform updates, and industry best practices.
- Manage and grow social media profiles for all Group brands (hotels, restaurants, spas).
- Plan and implement social media strategies to increase engagement and brand awareness.
- Create and schedule daily posts, stories, reels, and other content on META, X, LinkedIn and relevant platforms.
- Maintain content calendars and coordinate with internal teams for event-driven promotions.
- Design compelling visual content for both digital and print — including digital ads, social media graphics, posters, brochures, signage, newsletters, and brand collateral.
- Ensure all visual assets adhere to brand guidelines and quality standards.
- Work closely with internal departments and external partners to deliver artwork on time.
- Prepare files for print and manage production specifications and deliverables.
- Collaborate with web developers and content teams to maintain and update websites.
- Assist with landing page asset creation, content formatting, and UX recommendations.
- Ensure content aligns with campaign initiatives and branding.
Requirements:
- Proven experience as a Content Creator, Copywriter, Photographer, Social Media Manager, or similar role.
- Hands on experience with META ads manager.
- Basic understanding of web design principles and CMS platforms.
- Familiarity with content creation and editing tools, including but not limited to Adobe Creative Suite.
- Ability to interpret data and analytics to optimize content performance.