Responsibilities:
- Maintain and evolve the firm’s visual and messaging identity across all channels.
- Create marketing collateral such as brochures, pitch decks, profiles, and internal templates.
- Draft and distribute newsletters, legal insights, press releases, and internal announcements.
- Oversee the firm’s website including content updates, SEO, user experience, and analytics.
- Manage social media channels and develop campaigns to build audience engagement.
- Coordinate digital advertising and content strategy where relevant.
- Support partners and fee earners with client presentations, proposals, and RFPs.
- Maintain and leverage CRM data to support client targeting and email campaigns.
- Identify awards, rankings, and speaking opportunities and manage directory submissions (e.g., Chambers, Legal 500).
- Manage the firm’s membership in international networks (e.g., WSG, IBA, IFG) to maximise return on investment.
- Plan and manage firm-hosted seminars, webinars, and client events.
- Support lawyers’ participation in industry events, conferences, and sponsorships.
- Develop post-event follow-up and business development tracking processes.
- Prepare regular updates to the Managing Partner on marketing activity, priorities, and results.
- anage relationships with external vendors including graphic designers, web developers, and PR agencies.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-4 years of experience in a marketing role.
- Strong writing and editing skills with ability to draft high-quality content independently.
- Proficiency in Microsoft Office Suite, Canva or Adobe Creative Suite, WordPress (or other CMS), and social media tools.
- Familiarity with CRM systems (e.g., InterAction, Salesforce) and email marketing platforms (e.g., Mailchimp).
- Knowledge of legal directories and rankings submissions (Chambers, Legal 500) (preferred).
- Understanding of B2B professional services marketing strategy and trends (preferred).